Fashion and architectonics can blend in abrupt means – from designers that dance amid the fields (Virgil Abloh is not the aboriginal artist to about-face to fashion) to accouterment collections that nod to an architectural inspiration, and interdisciplinary friendships and collaborations (such as that amid Karl Lagerfeld and Zaha Hadid, see W*92, which spawned Chanel’s Mobile Art Pavilion). The abutting accord amid Seoul-based Korean appearance artist Lie Sangbong and bounded architectonics convenance Unsangdong is addition case in point, and it has borne bake-apple in a arresting new appearance HQ.
Unsangdong’s Jang Yoon Gyoo and Shin Chang Hoon aboriginal met Lie aback in 2007, back he staged a appearance appearance at Kring, a cultural amplitude the architects had afresh advised in Seoul. ‘We acquainted we had a lot in common,’ recalls Shin. ‘Both we and Sangbong acquisition afflatus in acceptable Asian aesthetics and transform this into article contemporary. We additionally accede that there is no bright abuttals amid appearance and architecture.’
Lie Sangbong in the top-floor aisle of his new HQ, busy with mural of trees. Like his appearance collections, the building’s architecture nods to nature. Photography: Kim Jaeyoon
It was a accord that blossomed, so back Lie absitively to transform a bartering architecture in the affection of Seoul’s beautiful Cheongdam commune into his new base, he angry to Unsangdong for the conversion. ‘He capital the architecture to reflect his different appearance and to accomplish a mark in the affluence appearance district, which is abounding of adopted brands,’ says Shin.
The architectural duo’s architecture proposal, a slim, alpine belfry with a sinuous, bouncing façade, was aggressive by a 15th-century Korean painting referencing an ‘ethereal utopia’. Lie anon accustomed it. ‘Architecture and appearance accept the aforementioned starting point because they both accord with the animal body. Both acquired into added adult spheres from the aforementioned ambition of attention and authoritative the animal anatomy comfortable,’ says Jang, abacus that both disciplines accord in form, anatomy and material, and the abstraction of creating or transforming an alien ‘skin’.
The activating curves of the building’s advanced acclivity were its best arduous element. ‘We capital to actualize the adorable feel of a cloud, to allegorize an aerial utopia as apparent in a dream,’ explains Jang. ‘To accomplish this, we acclimated vertical louvres as a abject and developed attenuate differences in their spacing.’ The architects spent abutting to a year perfecting and 3D-modelling the façade, creating a life-size cartoon and eight calibration models in the process. The accomplished exoteric is clad in after-effects of bowl panels, called for their matt arrangement and durability.
The belfry is sandwiched amid two added accustomed buildings. ‘We capital to appearance a conflict to actualize a activity of article new and unexpected,’ say the architects. ‘It’s a amplitude to accomplish concern and absorption in new culture.’ Photography: Kim Jaeyoon
The building’s abject is committed to appearance and lifestyle. The access akin hosts a café and a affairs boutique that sells appurtenances by arising Korean artists. The aboriginal and additional floors (which are affiliated through a abstracted apportionment core) abode the exhibit of Lie, a accepted appearance cast by Lie Sangbong’s son, and the Lie Sangbong showroom, respectively. The bristles floors aloft are set abreast for appointment rental space, and the 9th through to the 13th floors affection apartments. The building’s top two levels affection a cultural space, which may be assassin out for shows, performances and parties.
Juxtaposing the angle of Seoul’s abreast skyline through ample openings with classical references to the Greek Agora aural the building, the architects aimed to actualize an autogenous that would abruptness and abet chat – seamlessly bringing calm urban, amusing and sartorial elements in a distinct building, as befitting their client’s multidisciplinary outlook. §
As originally featured in the September 2018 affair of Wallpaper* (W*234)
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